HUMBLE BEGINNINGS - In 1980, two friends were inspired to create a company that would offer luxurious hair care at an affordable price. With just $700, John Paul DeJoria and Paul Mitchell launched a revolutionary hair care system featuring three products. Forty years later, Paul Mitchell® offers more than 75 products that are available around the world.
PLANET - John Paul Mitchell Systems® is the fire to make a difference. From training Future Professionals, to philanthropic partnerships aimed at preserving the planet, igniting change across the globe is just another part of their culture. We’re proud to be part of this ethos at Formulation, helping do our part to help the industry, and the world beyond.
STYLE INNOVATION - In 2001, GHD revolutionised the way women styled their hair with the launch of its first styler, a professional tool designed for salon use that could also be easily used at home. GHD has continued to be a leader and innovator in the hair styling industry with its range of professional brushes, GHD "Style" styling products, and the launch of its first hairdryer, the GHD Air.
THE ORIGINAL BOND BUILDER - OLAPLEX's patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. We can add OLAPLEX to your colour service to restore damaged and compromised hair, or we also offer a "stand-alone" intensive treatment,which you can enjoy in our "Hair Treatment Snug" to provide the ultimate breakage insurance.
UNCOMMON BARBERING - Developed by barbers in Los Angeles, MVRCK® is a complete line of trusted barbering products rooted in functionality and authenticity. Designed to elevate the grooming experience in the barbershop and at home, MVRCK® embodies the skill and craftsmanship of barbering while supporting a man's sense of community and unconventional style.